Disney ABC Television Group
As Digital Content Producer, I developed all creative for ABC television network’s email campaigns and e-newsletters for dedicated audiences (such as The Bachelor, Dancing with the Stars, and The Chew)
This entailed crafting copy to encourage consumer engagement and promote tune-in for highly-anticipated premieres, star-studded specials, laugh-out-loud comedies, and more!
Highlights
Optimized subject lines to attain 21.1% average open rate for list size averaging 1.2 million
Sustained average CTO of 17% for segmented weekly e-newsletter, surpassing industry benchmarks
Beyond owning editorial, I curated eye-catching imagery and sourced compelling click-through content
e-newsletter
Tasty recipes and foodie fun for fans of The Chew, delivered fresh to inboxes every week
