DRINKS
This LA-based company powers digital commerce for the alcohol industry, serving millions of customers across the U.S.
As Senior Copywriter, I delivered web, email, and print assets for DTC marketplaces Wine Insiders, Macy’s Wine Shop, and Martha Stewart Wine Co. Taking a delicious dive into the world of wine, I wrote mouth-watering words to whet people’s appetites for our products.
Joining this fast-growing startup in 2019, I was the sole copywriter when the pandemic began—a pivotal time for the industry with skyrocketing consumer demand. Partnering with key stakeholders, I spearheaded messaging to drive home benefits of ship-to-home wine while reinforcing brand tenets of offering high-quality selections at affordable prices.
Highlights
Tailored copy to elicit a direct response, contributing to the biggest sales quarter and year in company history (total revenue +135% over LY), in which total order volume more than doubled in one month (+49% over top Q4 month)
Established brand voice/tone for launch of Macy’s Wine Shop
Print INSERTS & wine Labels
Partnered with designers on print pieces for specialty brands/products created in-house and branded package inserts
Email & Web banners: Macy’s
Produced copy for assets appearing on Macy’s.com and in dedicated emails
Web: Macy’s Wine Shop
Creative lead on web copy, collaborating with marketing and design to enhance user experience while selling products
Web: Wine Insiders
Created content for homepages, landing pages, product descriptions, and banners. Supported cross-channel promotions and holiday sales as well as launch of collection pages for celebrity partners.
product descriptions & Blogs
Conducted research on varietals, regions, and wineries to share the story behind each bottle (and yes, tasting counts as research!)
email: wine Insiders & Martha Stewart Wine Co.
Wrote persuasive copy to optimize sales and drive conversions. Partnered with stakeholders to support marketing initiatives and showcase award-winning selections from our portfolio.
