J.Jill

As Senior Copywriter at this women's fashion retailer, I wrote copy for digital (emails, web homepages, landing pages, specialty shops, ad banners) and print (catalog).

Work included concepting and producing content from editorial headlines to technical descriptions while partnering with design and e-commerce teams to sell merchandise.

Beyond adhering to the brand voice/style guide, I ensured that messaging was accurate and consistent across customer touchpoints.